Supplier Experience E-book

Timo Rossi and Jarl Matti Anttila have written a book titled Supplier Experience – The Fundamentals of Modern Supplier Collaboration. Both authors have 20 years of experience working with supplier collaboration and networks.

Complex supply chains, the global business environment, new requirements of sustainability, market uncertainty, and information asymmetry have created new demands for business relationships between customers and suppliers.

Supply chain leaders need different capabilities today than previously. Therefore, traditional internal management activities, such as product development, demand planning, supply chain planning, and manufacturing, are no longer sufficient to achieve a high-performing and sustainable supply chain.

The authors encourage all supply chain leaders to focus more on relational activities – how to encourage joint learning, transparency in information sharing, transaction automation, continuous interaction, symmetrical and real-time data exchange, and mutual trust in customer-supplier relationships. The future success of supply chain leaders is measured by these criteria and they are closely linked to SCM performance objectives.

This book is a carefully crafted guide that presents the concept of Supplier Experience through six practical lenses. The book provides an overview of the concept and the opportunities that a good supplier experience offers for development-oriented, sustainability-driven, and growth-focused companies.

The book guides business leaders, lecturers, researchers, and university and executive education students on how to apply it in practice.

Download the e-book version and start exploring Supplier Experience!

About the Authors


M.Sc. (Econ. & BA), B.Sc. (Mech. Eng.)

Timo is a seasoned business leader and dedicated strategist in the field of supplier experience and supply chain sustainability. Currently serving as the Chief Business Design Officer and Co-founder of Jakamo, he also holds the position of Visiting Professor at the IÉSEG School of Management in France. With his expertise, he has been an advisor to Nordic growth companies and served as a visiting lecturer at multiple universities.

Timo brings over 15 years of experience in both industrial and academic settings, with a strong focus on procurement, supply chain management, business design, and sustainability.


M.Sc. (Econ. & BA)

Jarl Matti is an entrepreneur who has co-founded two growth companies, Jakamo and MDI. He currently serves as the Chief Creative Officer at Jakamo. With extensive experience, he has held board positions in multiple organizations including Ilkka Plc and Seinäjoki Live Music Association Selmu. Additionally, he has served as a visiting lecturer at the University of Vaasa and Lappeenranta University of Technology LUT.

Jarl Matti possesses 20 years of expertise in empowering customer-supplier relationships, SaaS business development, and organizational design. He is a consumer and fan of football and arts.

Download the E-book