Professor Annika Tidström from University of Vaasa is one of the most cited organisation researchers in the field of coopetition studies. Furthermore, she is an inspiriting speaker and award-winning lecturer.
We asked Annika, what coopetition means actually? Why it is important to understand the concept of coopetition? And what kind of actions manufacturing executives and leaders should take to achieve benefits from coopetition?
Watch the video, listen and learn, comment and share!